Amari Hills Privacy Policy

1. Introduction

We want you to be familiar with how we collect, use and disclose information. This Privacy Policy describes the privacy practices of Amari Hills ("Amari Hills", "we", "us" and "our") in connection with the information that we collect:

  • through amarihills.com operated by us from which you are accessing this Privacy Policy
  • through the email messages that we send to you that link to this Privacy Policy and through your communications with us.

We want our services to be safe and secure for our users. Uniform practices for collecting, using, disclosing, storing, retaining, disposing, accessing, transferring or otherwise processing such information assists Amari Hills to process Personal Information fairly and appropriately, disclosing it and/or transferring it only under appropriate circumstances. This privacy policy relates to our use of any personal information we collect from you for providing hospitality related services.

This privacy policy intends to update you on how we use your personal information collected through amarihills.com or provided to us by other means. Please read this privacy policy before using amarihills.com or submitting any personal information. The privacy policy also relates to our use of any personal information you provide to us by phone, SMS, email, in letters, in person, through representatives and other correspondence or means.

This policy will be updated subject to any changes in information collection, activities performed or any applicable regulations. You are encouraged to review the privacy policy whenever you visit amarihills.com to make sure that you understand how any personal information you provide will be used and retained.

Please note:

The privacy practices set forth in this privacy policy are for amarihills.com only. If you link to other websites, please review their respective privacy policies, which may be very different.

2. Purpose

The purpose of this policy is to highlight various obligations, best practices and tools that support compliance with data privacy regulations applicable to Amari Hills in its role as both data controller as well as data processor, as applicable (if any)

3. Applicability

This privacy policy is applicable to:

  1. Everyone who accesses and uses amarihills.com but not limited to external legal entities in any form or manner
  2. Amari Hills customers or web users or share information during visit at amarihills.com
  3. third party service providers or their representative

4. Collection and use of information

4.1 Collection of your information

Amari Hills collects, processes, and retains information about you when you visit and share information by contact us via contact form, whatsapp or text message through our website amarihills.com for the services provided by Amari Hills.

You provide us with information, such as your name, email address, company information, street address, telephone number, other contact and demographic information when you contact us, or subscribe to the Amari Hills newsletter or obtain a web exclusive on amarihills.com. Moreover, you may choose to provide your personal information in connection with sending an e-mail or message, logging complaints, promotional offers and when you use our service.

Personal Information may include, but is not limited to:

  1. Your name and physical address, email addresses, and telephone numbers
  2. Behavioral or demographic attributes, when tied to personal identifiers
  3. iSocial media account ID or user ID, profile photo and other data you make available publicly or to us from your social media accounts, publically available platforms or other sources
  4. Other similar information

If you submit any personal Information relating to other people to us or to our service providers in connection with the Services (e.g., if you make a reservation for another individual), you represent and warrant that you have the authority to do so and to permit us to use the information in accordance with this privacy policy.

4.2 How we use your information

Any of the information we collect from you may be used in one of the following ways:

  1. To develop, customise and improve our services: We shall process your personal information, preferences, user characteristics and usage patterns, and feedback to develop, customise and improve our services. If you refuse consent for processing your personal information for the mentioned purposes in this subsection, you will not be significantly hindered in your use of the service. Refusing or withdrawing consent thus has no significant negative effects on your use of the service.
  2. Marketing purposes (including Amari Hills advantage or similar programs), to inform you about other information, events, promotions, products or services we think will be of interest to you. It may include use of Google Ads, LinkedIn Ads and Meta Ads(Facebook & Instagram).
  3. To process personal information necessary for the performance of a contract and providing the services: We may use this information for the provision of the website and the provision of the service according to our Terms of Service. Further, to process and/or respond to your requests, submissions, queries, complaints and any transactions and to provide you with information or services requested. If you object to processing of your personal information for the mentioned purposes in this subsection, we may block or limit your access to the service and we reserve the right to end the agreement in accordance with the Agreement and/or the Terms of Use and/or statutory requirements.
  4. To process your personal information necessary for compliance with a legal obligation: In order to prevent or investigate actual or suspected fraud, hacking, infringement, or other misconduct involving our services or website. Additionally, if we are required by law to disclose your information to any government authority, you consent to the provision of such information.
  5. To send periodic emails: The email address you provide will be used to send you information and updates pertaining to the services provided by Amari Hills.
  6. Select content, improve quality and facilitate use of the other interface channels : Amari Hills may use your Personal Information to help create and personalise content on our Channels (including but not limited to our website, social media pages, promotional programs or campaigns, etc.) , facilitate your use of the Channels (for example, to facilitate navigation and the login process), avoid duplicate data entry, enhance security, improve quality, track campaign and survey responsiveness and evaluate page response rates.
  7. Obtain third party services: We also share Personal Information and Other Information with third parties who provide services to Amari Hills for website management, information technology and related infrastructure provision, marketing and campaign management, customer service, e-mail delivery, auditing, and other similar services. When Amari Hills shares Personal Information with third party service providers, we contractually take an undertaking that they use your Personal Information and Other Information only for the purpose of providing services to us and subject to terms consistent with this Policy as well as mutual Non-Disclosure Agreements.

5. Fairness and purpose

Amari Hills will collect adequate, relevant and necessary Personal Information, and will process such information fairly and lawfully for the purpose it is collected. The purpose of collection will be specified not later than at the time of data collection, or on each occasion of change of purpose.

6. Accuracy of information

The information held by Amari Hills on amarihills.com or in our other systems collected by other means at the time of registration shall be checked and, from time to time, we may change the information requested upon registration or with respect to certain features or services.

7. Distribution of information

7.1 Information disclosure

Amari Hills does not share, sell, rent, or trade personal information collected through amarihills.com or information or any of the other services provided by Amari Hills with third parties for their sole promotional purposes or as otherwise outlined in this Privacy Policy. Amari Hills may share information with third party service providers contracted to provide services on our behalf for processing personal information, to conduct marketing campaigns and related services. These third party service providers may only use information we provide to them as instructed by Amari Hills.

  1. Amari Hills may disclose your Personal Information as we believe to be necessary or appropriate:
    1. under applicable law, including laws outside your country of residence;
    2. to comply with legal process;
    3. to respond to requests from public and government authorities, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes;
    4. to enforce our terms and conditions; and
    5. to allow us to pursue available remedies or limit the damages that we may sustain.
  2. Additionally, in the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), we may transfer the Personal Information we have collected to the relevant third party.
  3. We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when:
    1. permitted or required by law; or,
    2. trying to protect against or prevent actual or potential fraud or unauthorized transactions; or,
    3. investigating fraud which has already taken place. The information is not provided to these companies for marketing purposes.

If Amari Hills goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personal information collected through our website(s) may be among the assets transferred. A prominent notice will appear on our website(s) for 30 days after any such change in ownership or control of your personal information.

7.2 Data transfers

Amari Hills, we may, subject to applicable law, transfer Personal and Other Information collected in connection with the Services. In most cases, the information you provide is added to an Amari Hills local database. In the course of processing your information, it may be necessary to transfer your personal data to Amari Hills's affiliates, and/or third party service providers located in India for the purposes outlined within this Privacy Statement.

8. Consent and Control

8.1 Consent

Consent is often referred to as an individual's choice to "opt-in" or "opt-out" of Amari Hills's use of personal information and is usually obtained by a "check box" or signature confirming the individual understands and agrees to the processing of their personal information. At times, express written consent from the individual may be required based on the information processing activity. Amari Hills receives consent from individuals prior to:

  1. collecting, using, or processing their personal information, including sensitive personal information, in certain ways or sharing the individual's personal information with any third party. Using or placing web cookies on an individual's computer or other electronic devices.

8.2 Control of your information

Amari Hills also provides individuals with the right to control their personal information, which includes the right to review, modify, erase, restrict, transmit, or object to certain uses of their information.

You may request to review, correct, update, suppress or object to the use or processing of your Personal Information that you have previously provided to us through amarihills.com or during conversation with the Amari Hills team. You may request us to review, update, correct or delete your Personal Information collected through the website or service by emailing us at business@amarihills.com

If you have privacy concerns regarding access to or the correction of your Personal Information, please contact us by emailing at In your request, please make clear what Personal Information you would like to have changed, whether you would like to have your Personal Information that you have provided to us suppressed from our database or otherwise let us know what limitations you would like to put on our use of your Personal Information that you have provided to us. We may require you to provide some additional information in order to fulfill your request. While the majority of questions and issues related to access or requests can be handled quickly, complex requests may take more research and time. In such cases, issues will be addressed, or you will be contacted regarding the nature of the problem and appropriate next steps, within 30 days. If you feel we have not treated your personal information appropriately or your rights have not been served, you have the right to make a complaint to the data protection authority. Please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or reservation, or participate in a promotion, you may not be able to change or delete the Personal Information provided until after the completion of such purchase, reservation, or promotion). There may also be residual information that will remain within our databases and other records, which will not be removed. In addition, there may be certain information which we are unable to enable you to review, for legal, security, or other reasons. Amari Hills reserves the right to decline access to your Personal Information under certain circumstances. If your Personal Information is not disclosed to you, you will be provided with the reasons for this non-disclosure.

9. Commitment to data security

We strive to keep your personal information secure and take reasonable effort to ensure that appropriate security and technical controls are implemented to ensure data security. Only selected and authorized employees, business partners, vendors and other third party providers may have access to this information. Amari Hills ensures that our third party service providers employ industry standard security measures to ensure the security of information through legally binding terms and conditions. However, users of amarihills.com are responsible for maintaining the security of any password, user ID, or other form of authentication involved in obtaining access to password protected or secure areas of amarihills.com. Access to and use of password protected and/or secure areas of amarihills.com is restricted to authorized users only. Unauthorized access to such areas is prohibited and may lead to criminal prosecution.
Use of cookies We, and our partners, use various technologies to collect and store information when you visit amarihills.com, and this may include using cookies or similar technologies to identify your browser or device. Cookies are pieces of information stored directly on the computer or mobile device that you are using. Cookies allow us to collect information such as browser type, e-mail address when you are logged-in to your e-mail from the browser you are using, time spent on the online services, pages visited, referring URL, language preferences, and other aggregated traffic data. We, and our service providers, use the information for sending e-mailers to our website visitors whose online behaviors indicate that they may be interested in traveling, to facilitate navigation, to display information more effectively, to collect statistical information, to personalize your experience while using the Online Services and to recognise your computer in order to assist your use of the Online Services, such as for the online reservation process. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are using the Online Services or to send you advertisements and marketing emails. We may also use cookies or other technologies to track responses to our online advertisements and marketing emails. You can configure your browser to refuse cookies, or to warn you before a cookie is placed. If you disable cookies, some parts of our websites may not function properly or at all.

10. Retention and disposal

Your personal data will be retained in a form which enables Amari Hills to identify the individual for no longer than is necessary for the purposes for which the data was collected and used. Your personal data may be retained in certain files and systems for a period of time as required by applicable law and following Amari Hills's data retention policies in order to comply with such financial or legal requirements, to properly resolve disputes or to troubleshoot problems. If you wish to review or delete your information, contact us at business@amarihills.com. We will respond to your request to access or delete your information within 30 days. In addition, some types of information may be stored for an infinite duration due to technical constraints, and will be blocked from further processing for purposes which are not mandatory by law or when consent is withdrawn. The information that you provide may be stored or transferred in our systems or on the systems provided by our third parties.

11. Withdrawing consent and restriction of processing

You may request to withdraw consent to personal data processing or you may review, update, correct or delete your personal information collected through the website or service by e-mailing us at business@amarihills.com. For users below the age of 16, consent should be provided by the holder of parental responsibility of the child.

12. Privacy contact information

You may, at any time, contact our Data Protection Officer directly with all questions and suggestions concerning data protection by emailing us at business@amarihills.com

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